To say that influencers changed the world of marketing would be an understatement. No matter what field you’re interested in—be it fashion, makeup, skincare, interior design, or DIY projects—a quick search on social media outlets will reveal a whole ecosystem of influencers producing content related to it. Of course, the world of jewelry is no exception. Thanks in part to the rise of smartphones with ever-improving photo and video capabilities, we’ve seen a sort of democratization in social media: people who previously may not have been able to share their passion for jewelry with the public can now reach like-minded people from all over the world.
As a result, you can find tons of jewelry-focused accounts on social media nowadays, with some of them amassing hundreds of thousands of followers and even going on to create their own jewelry and lifestyle brands.
Here are our 10 picks for top jewelry influencers who have made a name for themselves in recent years by producing truly remarkable jewelry-focused content.
The Senior Vice President and Sales Director of the Luxury Division at Sotheby’s auction house, Frank Everett (@frankbeverett) is less of a jewelry influencer than an expert in the field, with decades of experience in fine jewels. On his Instagram account, he showcases timeless (and often historical) pieces to his 148,000 followers, providing concise but crucial information about the pieces’ origin and past owners. Everett’s account is especially great if you’re a fan of auctions, as his posts provide an up-close look at some of the pieces auctioned by Sotheby’s.
The Diamonds Girl
With 1 million followers on Instagram, Tracey Ellison is the name to beat when it comes to jewelry influencers. Born in South Africa and currently based in the United States, Ellison’s account (@thediamondsgirl) features plenty of eye-catching bling for fans of diamonds and precious gems everywhere. If you’re just getting into diamonds, Ellison’s account is a must-follow, as her brand partnerships alone can open you up to so many brands you may never have heard of before, and give you new options to explore when building out your collection.
There is a whole world of jewelry influencers on Instagram, but there is only one @gemologue. Liza Urla’s colorful feed gives her 179,000 followers a glimpse into the multifaceted world of jewels, but what really makes her stand out from the crowd are the thoughts and personal stories she shares under her posts. Favoring modern designs that incorporate various metals as well as both precious and semi-precious stones, Liza has been producing jewelry-related content for more than a decade, so it’s safe to say she knows a thing or two about gems.
NYC-based jewelry designer and curator Stephanie Gottlieb (@stephaniegottlieb) often shares close-up images of her own designs, which are far from understated yet still elegant. Gottlieb’s whole feed is a colorful and fun exploration of the joy jewels can bring, but what we love the most are her practical posts on topics like jewelry selection and maintenance. Her audience must agree, as she’s amassed 456,000 followers on Instagram for her bling-tastic mix of jewelry-related and lifestyle content.
Another popular Instagram jewelry account is @gemgossip, where jewelry aficionado Danielle Miele shares images and videos of pieces that reflect a wide array of styles and materials, as well as occasionally posting the jewelry pieces she’s wearing that day. Besides her main account—which has 211,000 followers—Miele also runs @shopgemgossip, where Instagram users can directly buy their favorite designs.
Jennifer Fisher Jewelry
One of the best-known jewelry influencers on Instagram, NYC-based Jennifer Fisher (@jenniferfisherjewelry) often shares famous people sporting her sleek designs, interspersed with snippets from her own life. Fisher’s pieces are classic but elegant, with her hoops being particularly popular among a wide range of celebrities from Hailey Bieber to Rihanna to Michelle Obama. Hey, whatever she does must be working for her audience, as this jeweler to the stars currently has an impressive 531,000 followers on Instagram.
Ori Vechler Diamonds
Die-hard fans of diamonds will probably already know this one… Private jeweler Ori Vechler’s Instagram account (@vechler) is like a dream come true for anyone who loves to see custom-made diamond rings, bracelets, necklaces, and earrings in all shapes, sizes, and colors. We’re pretty sure at least some of Vechler’s 390,000 followers are perusing his account as an inspiration board for their upcoming nuptials but with pieces this alluring, who can blame them?
James Michelle Jewelry
Another noteworthy influencer jewelry line is from @jamesmichelle, whose claim to fame is creating ethically made and locally produced jewelry from Oregon and Hawaii. Founder Jamie Michelle Swain’s designs are simple yet elegant, mostly focused on creating clean lines through the use of metals, with the occasional pearl or diamond thrown into the mix. The handcrafted jewelry account currently has 242,000 followers on Instagram.
No list of top jewelry Instagram influencers would be complete without @dylanlex, a.k.a. jewelry designer Drew Ginsburg’s uber-successful brand (think being-featured-in-Beyoncé’s-music-video level fame). Since its launch in 2013, the brand—which currently has 474,000 followers on Instagram—has adopted a more-is-more approach to jewelry-wearing in what could best be described as a maximalist celebration of metals. These layered, intricate pieces are often inspired by a mix of jewelry styles from around the world, giving them an eclectic and chic feel.
LA-based jewelry designer Logan Hollowell’s pieces are made from “recycled gold and conflict-free gemstones,” according to her Instagram account (@loganhollowell). Indeed, colorful gems and sleek metals come together in simple yet eye-catching designs, which are only enhanced by the softly lit images that give Hollowell’s feed a cohesive and aspirational feel—just ask any of her 223,000 Instagram followers.
Whether you’re looking to add timeless yet affordable pieces to your growing jewelry collection or you want to grab that one dazzling piece for #jewelryinspo posts on Instagram, you’re guaranteed to find what you’re looking for in Monaco Chain™’s selection of 100% real gold necklaces and bracelets. Don't forget to tag us in your photos!